Category Archives: Yellow Pages

Etisalat goes live with voice directory service

http://www.itp.net/news/544069-etisalat-goes-live-with-voice-directory-service

After months of in-house tweaking and testing, Etisalat has launched its voice directory service in an effort to reduce response times.

Initially available only to landline customers calling ‘181’, the service will soon be made available to Etisalat’s mobile customers as well.

The service works with the help of an Interactive Voice Response (IVR) system that uses automatic speech recognition to distinguish commands in both Arabic and English, regardless of caller accent or dialect.

As the service is only in its first phase, it can presently only provide listings for five main categories – finance, travel, hotels, restaurants and healthcare. Other categories will be included at a later stage.

Customer service agents at Etisalat, who previously handled directory enquiries, will now provide support for other categories and requests that the system can’t handle.

YellowDVD – UAE’s first DVD Commercial Directory

Received the YellowDVD in the snail mail last week. The letter included explains this new concept in yellow pages, which if actually seen logically is the most obvious progression in the evolution of the printed Yellow Pages. Just imagine lunging around with the big printed Yellow Pages directory in your bag!
Now I wonder how long it would take Al Wahda Express (UAE’s official Yellow Pages in collaboration with Etisalat) to come out with a DVD version. The YellowDVD has roped in Dubai Municipality…so looks like it is set to dominate Dubai. With Etisalat now charging for its 180 directory phone service, YellowDVD might just about pull it off!

The Direct mailer letter:

The actual DVD – outside and inside: